Attracting customers to your website starts with content they’ll find valuable and interesting. Sometimes, this means being honest about the products or services you have to offer. In contrast, other times, it means providing information that customers would otherwise be hard-pressed to find elsewhere. In any case, these seven ways to attract customers with interesting content on your website will help keep visitors coming back time and again. They might even tell their friends!
1) Avoid Generic and Boring Topics
If you want customers to stick around, your website’s content needs to be interesting. That means avoiding generic and boring topics that don’t engage readers. For example, Company A has a long history of success. Sounds like every other company out there. Instead, try this: Company A was started by two brothers who shared a dream of saving the world from boring products. The idea began in an old shed in their backyard. Today, they have grown into one of the largest manufacturers in America and are constantly striving for more innovations. Now that sounds like something worth reading!
2) Always Keep Things Fresh
Your website is one of your most powerful marketing tools—but only if it’s up-to-date and fresh. That means regularly publishing new, interesting content that will attract and engage your target audience. Here are some ways to make sure your website content is always fresh:
1. Plan ahead with an editorial calendar. This will help you map out what you want to publish and when, so you can stay ahead of the game.
2. Keep an eye on trends in your industry. What’s hot right now? Write about it!
3. Ask your customers what they want to know. Use surveys or social media polls to find out what topics your customers are interested in. Then write about those things! Keeping tabs on customer preferences will help you give them more of what they want.
4. Engage with other bloggers in your industry. Share links to their articles, respond to their comments, post links to their articles, and comment on theirs. You never know who may end up linking to your blog post or giving you a shoutout, which could drive traffic back to your site!
5. Track what works for you, both from a traffic standpoint and a revenue standpoint (i.e., clicks leading to purchases).
3) Update Regularly
If you want customers to return to your website, you need to give them a reason. One way to do this is by regularly updating your content. This shows that you’re active, and there’s always something new. It also incentivizes people to check in often because they don’t know what will be posted next. Plus, regular updates let your customer know about new arrivals or special deals if you have an online store. The most important thing is never to stop posting!
4) Don’t Be Afraid of Experimentation
The best way to learn what works for your business is to experiment. Try different types of content and see what resonates with your audience. Also, don’t be afraid to mix things up from time to time. Keeping your content fresh will keep people coming back for more. You can also try advertising new products or services in your blog posts to incentivize customers to come in-store. With the right type of content, you can attract customers who are ready to buy. You must find out which type of content gets the most clicks because this will give you a good idea about what attracts people the most. SEO (search engine optimization) keywords play a key role in attracting online visitors, so you want to ensure they’re included throughout your website’s content.
5) Know Your Audience
The first step to creating interesting content that will attract customers to your website is understanding who your audience is. What are their interests? What are their needs? Once you know this, you can create content that appeals to them and helps them solve their problems. A local SEO audit, for example, could help a business understand how they rank in search engines and what they need to do to rank higher. It also might help them see how they’re using keywords incorrectly or identify potential risks such as duplicate content issues.