Under the magnifying glass. A Squarespace audit checklist

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Under the magnifying glass. A Squarespace audit checklist

Technical SEO can be difficult and complex to do, but it’s extremely important if you want your website to rank well in search engines. If you run a Squarespace site, the audit checklist below can help you check off all the major items that need to be done in order to make sure your site ranks as high as possible in search engines. Check out the below information on each item to get started!

Squarespace is a content management system (CMS) that allows users to create websites and online stores. It is known for its user-friendly platform and customizable templates. Squarespace is used by millions of people around the world, from small businesses to major brands. Technical audits are important for any website, but especially for those built on platforms like Squarespace.

Fast checklist for your site

Squarespace is a popular website builder that allows users to create beautiful, modern websites with no coding required. However, like any platform, there are some technical issues that can arise. In this post, we’ll provide a checklist of items to look for when you plan Squarespace audit SEO .

Site overview

When conducting a technical audit, you’ll want to consider both on-site and off-site SEO factors. On-site includes things like site structure, title tags, and meta descriptions. Off-site, on the other hand, includes link building and social media engagement. By auditing both areas, you can get a comprehensive picture of your site’s health.

Site usability

The first step in any technical audit is to assess the site’s usability. How easy is it for users to navigate the site and find the information they need? Is the design user-friendly, or does it turn users off? These are important questions to answer, as they can have a big impact on your website’s overall performance. Optimizing for UX will also help you rank higher on Google’s search engine results pages.

Site speed

One of the most important aspects of technical SEO is site speed. If your site is slow, it will not only rank lower in search results, but it will also frustrate users, leading to a higher bounce rate. Fortunately, there are a few simple steps you can take to improve your site’s speed. First, make sure you’re using a good hosting provider. Second, optimize your images by reducing their file size. Third, minify your CSS and JavaScript files. Finally, use Google PageSpeed Insights for a free diagnostic of your site.

Mobility 

Make sure your site is responsive and mobile-friendly. This means that your site should resize and reformat to fit any screen size, from a phone to a desktop computer. Ensure that your website is well-structured and easy to navigate.

You can do this by using clean URLs, using subcategories to organize content, and linking pages together. Also make sure your page titles are descriptive of the content on the page. You want users to be able to understand what they will find on each page without having to click through.

Secure website

Any time you’re dealing with e-commerce, you need to have a secure website. This means that your site should have an SSL certificate installed.  If it doesn’t, ask your hosting provider about installing one. If they refuse and the reason is anything other than cost then find another hosting provider. Make sure the SSL certificate has been updated at least once in the last year as well. 

To sum up

If you manage a website on Squarespace, it’s important to periodically audit your site to ensure that everything is running smoothly. This checklist will help you cover all the bases, from technical SEO to security and performance. Keep in mind that any time you run an audit, don’t forget to look for potential code errors as well. In addition, if you need help with anything on this list, just reach out! 

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